“Major changes to the Georgia WIC Program effective today, announced by the @GaDPH & @GAChapterAAP, most importantly, a new WIC Request for Medical Formulas & Supplemental Foods (RMF) form replacing the MDF.”
A recent commentary (SA Abrams, SR Daniels. J Pediatr 2019; 211: 201-6) highlight some important issues regarding infant formula use/misuse.
The authors indicate that their commentary is not intended to undermine the use of breastmilk in infants. However, they note that only about 25% of infants are exclusively breastfed until 6 months of age; thus, utilizing formula appropriately is crucial.
Annual Costs per article estimates (based on powder formula):
$1109 generic store-brand formula
$2021 name-brand routine formula
$222 Typical out-of-pocket for WIC clients –store brands (this assumes about 20% of formula is not covered by WIC)
$404 Typical out-of-pocket for WIC clients –name brands (this assumes about 20% of formula is not covered by WIC)
$215 Whole cow milk (not recommended)
The authors discuss the role of the WIC program which is a supplemental program –does not provide 100% of an infant’s needs.
They describe deceptive formula marketing practices and the difficulty of ascertaining the best value of formulas. In addition, “marketing of more expensive formula choices as having unique health benefits can easily lead families to spend more money than might be necessary” based on “meaningless” claims of being ‘closest to mother’s milk.’
Additives such as oligosaccharides and formulas marketed as organic or free of genetically modified organisms can be used to increase the cost of formula.
Use of WIC has decreased by 15% from 2010 to 2017; some may be related to fears related to immigration status of some WIC recipients.
Families faced with increased costs may dilute formula or use inadequate substitutes (eg. juice, cow’s milk, prepare home-made alternative)
Recent government shutdown placed many infants at risk.
Many families, abetted by social media, have become distrustful of standard formulas as well as government and even pediatrician advice.
There has been an increase in importation of foreign formulas, especially from Europe. THESE FORMULAS ARE NOT FDA MONITORED OR APPROVED. These illegally imported formulas have no proven advantages and their safety has not been ensured. They do not undergo routine testing for 30 nutrients which are required by FDA monitored formulas.
Raw cow’s milk and raw goat milk have been promoted to ‘improve immune or gastrointestinal function.’ These products have no scientific proof of any advantage and place infants at risk as they are unpasteurized and nutrient deficient.
Provide educational programs focused on formula feeding for medical providers and families
Increase information and regulation from government and industry about contamination issues
Protect the WIC program from consequences of potential government shutdown
Mandate improved price clarity
Fund research into all aspects of formula feeding, including behavioral interventions to limit inappropriate formula use
Monitor social media and provide correct information
Over the past year, I have been working with the Georgia Chapter of the American Academy of Pediatrics alongside Stan Cohen, MD and Kylia Crane RDN, LD to develop an algorithm to improve formula selection for young children who use the WIC program. This project was modeled after a similar project for infants. Here are two of the slides and then the entire slideset is included below: